Turn your pipeline into a system, not a guessing game.
CRM hygiene, follow-up automation, proposal-to-project handoff, and pipeline visibility — so deals don't fall through the cracks and closed work transitions cleanly into delivery.
Available as an expansion after Delivery Ops is running.
The Problem
Sound familiar?
Leads fall through the cracks
No follow-up system, proposals go stale, deals die in silence.
CRM is a graveyard
Data is stale, stages meaningless, nobody trusts the pipeline.
Proposal-to-project is messy
Closed deals get lost in transition, kickoff details missing.
No pipeline visibility
You don't know what's coming next month until it's already here.
What's Included
What Sales Ops covers
CRM Hygiene & Pipeline Management
Clean data, proper stage tracking, automated reminders. Your CRM becomes a source of truth instead of a dumping ground.
Follow-Up Sequences
Automated nurture flows for open proposals and warm leads. No more "I forgot to follow up" — every opportunity gets the attention it deserves.
Proposal-to-Project Handoff
Standardized handoff from close to kickoff with nothing lost in translation. Scope, budget, timeline, and client expectations transfer cleanly.
Pipeline Reporting & Forecasting
Weekly pipeline snapshots, conversion rates, revenue forecasting. Know what's coming before it arrives.
Lead Qualification Framework
Scoring criteria so your team focuses on the right opportunities. Stop chasing bad-fit leads and start closing the ones that matter.
Sales-to-Delivery Bridge
Ensure what was sold matches what gets delivered. No more "that's not what the client expected" conversations after kickoff.
Compare
LetsGrowOps Sales Ops vs. the alternatives
| LetsGrowOps Sales Ops | Doing It Yourself | Hiring a Sales Ops Person | |
|---|---|---|---|
| CRM maintenance | ✓ Ongoing, systematic | — Sporadic at best | ✓ Dependent on the hire |
| Follow-up automation | ✓ Built & maintained | — Manual, inconsistent | ✓ If they have the skill set |
| Pipeline reporting | ✓ Weekly snapshots | — Ad hoc spreadsheets | ✓ After ramp-up period |
| Proposal handoff | ✓ Standardized process | — Tribal knowledge | — Varies by individual |
| Cost | ✓ Fixed monthly | ✓ Your time (most expensive) | — $80K–$120K+ salary + benefits |
| Time to implement | ✓ 2–4 weeks | — Months (if ever) | — 3–6 months to hire + ramp |
Is This For You?
Who this is for
Agencies closing $50K+ deals
You're selling meaningful engagements but your pipeline management is held together with sticky notes and memory. Each lost deal costs real money.
Founder-led sales teams
The founder is the closer, the CRM admin, and the follow-up system. You need infrastructure so sales doesn't collapse when the founder is busy delivering.
Agencies scaling past $1M
You've hit a ceiling because revenue is unpredictable. You need pipeline visibility and forecasting to plan hiring, capacity, and growth.
The Bigger Picture
Sales Ops works best after Delivery Ops is running
Most agencies come to us for Delivery Operations first — and that's the right order. Once delivery is running cleanly, the natural next question becomes: "How do we feed this machine more consistently?"
Sales Ops is the answer. It ensures your pipeline is visible, your follow-up is automated, and closed deals transition seamlessly into a delivery system that's already working. One function builds on the other.
If you're not sure where to start, talk to us. We'll help you figure out the right sequence.
Stop losing deals to broken follow-up.
Book a 30-minute call. We'll audit your current sales workflow, identify where deals are falling through, and show you exactly how Sales Ops plugs the gaps.
Book your discovery call → Free · 30 minutes · No generic pitch deck